Style

Balenciaga is the most popular brand in the world

Balenciaga is the most popular brand in the world. Here’s what else we learned from the Lyst report

The Lyst platform analyzed the most popular fashion queries in search engines and social media. The 2021 third quarter report showed Balenciaga climbed five spots on the Top Brands list and topped the list, displacing Gucci from the top spot. Searches mentioning Balenciaga increased by 505% thanks to the brand's collaboration with Kanye West on the Donda album, the Fortnite collaboration, and more Balenciaga outfits at the Met Gala. Also, the collaboration of Versace and Fendi called Fendace at Milan Fashion Week helped the brands rise two places - they took the eighth and ninth place...

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