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Oksana Kukalova: Scale as a Strategy That Shapes the Industry

Oksana Kukalova is the founder of Proesthetician in Chicago and an expert who is building her personal brand in the beauty industry in a structured and strategic way. Recently, she opened a new location, taking her business to a new level of scale. At the same time, as a leading expert in her niche, Oksana published the book The Secrets of Skin. The first print run sold out within a