The Carlsberg Group has launched a pilot project in which beer consumers are offered bottles made from a new fiber - consumers will see beer in bottles that are biologically produced and can be completely recycled. These bottles will offer beer brewed from organic barley.
The pilot project is being implemented in eight markets: Denmark, Sweden, Norway, Finland, UK, Poland, Germany and France, producing a total of 8,000 fiber bottles. The new bottled beer will be available to consumers at festivals and events, and will also be delivered through targeted selection to those who want to test...
