In an era of global transformation, fashion is no longer about perfection — it is about authenticity. Season 6 of London Fashion Day returns with a bold new message: fashion as self-expression, creativity as truth, and individuality as the most powerful signature.
This season’s campaign, titled “The Art of Being,” explores identity through the lens of raw beauty, emotion, and freedom. At the heart of the campaign stands Lydia Clifford, a model whose fashion journey began at London Fashion D...
