Tetiana Rishko is the founder of RISHKO beauty, a center of excellence in the City of London. Her work combines innovative approaches, a focus on natural beauty, and a deep sense of responsibility in the field of aesthetic medicine. RISHKO beauty’s courses are CPD UK-accredited, highlighting their high educational and practical standards. We spoke with Tetiana about trends in the beauty industry, the personalization of services, and the role of technology in the future.
Your courses are CPD UK-accredited, emphasizing their high standard. How do you select topics and programs to meet the needs of both beginners and experienced professionals?
For me and my team, it is crucial to analyze the current market to understand the actual needs of specialists and create programs that not only meet modern standards but also offer practical value. We thoroughly study trends in the industry, new techniques, technologies, and materials, and we pay close attention to feedback from our students.
Our goal is to design courses that help beginners master the fundamentals of the profession while enabling experienced professionals to deepen their knowledge and expand their skills. CPD UK accreditation confirms that we are moving in the right direction, providing a high level of education that aligns with international standards.
What does supporting natural beauty mean to you, and how do you adapt your methods to help clients preserve and enhance their individuality?
For me, supporting natural beauty is about finding the balance between aesthetic changes and preserving a client’s uniqueness. It’s essential to understand why a person is seeking a procedure, taking into account their expectations and goals. Knowledge of anatomy and the processes occurring in the body allows us to accurately determine how we can enhance or maintain a client’s natural beauty.
We all change under the influence of external and internal factors, and our task is to understand these changes, identify their causes, and offer a tailored program or recommendations. This approach helps achieve harmonious results while maintaining the health of the skin and tissues over the long term.
What trends do you see in aesthetic medicine today, and how do they influence your clients’ needs?
Modern aesthetic medicine focuses on natural results, prevention, and the use of advanced technologies. Clients increasingly seek procedures that highlight their natural beauty rather than alter it. They are more interested in preventive methods that address aging concerns and appreciate services that deliver results without a long recovery period.
I always strive to maintain balance: my goal is not just to offer a service but to listen to the client and propose solutions that will enhance their appearance through procedures that truly suit them. This approach helps build trust and meet the real needs of the client.
What approach do you take to building trust with your clients, and how does it affect their perception of your services?
Every client is unique, and it’s essential to understand their story in detail. For me, it’s important to guide clients from their first consultation to the achievement of results, monitoring all changes and processes along the way.
We place a strong emphasis on personalization: we carefully maintain client records, taking into account their characteristics to create care programs that suit them perfectly.
I don’t work with clients who come simply to “get a procedure done” without understanding its consequences or results. Awareness when choosing procedures and understanding their indications are key principles of our work. This approach not only ensures excellent results but also builds trust, which our clients highly value.
How do you think the role of technology in aesthetic medicine will evolve in the coming years, and what skills will be necessary for a successful career in this field?
Technology already plays a key role in aesthetic medicine, and its impact will only continue to grow. However, it’s important not just to follow innovations but also to analyze how they can be integrated into practice.
To build a successful career, it is necessary to stay current, observe the work of leading experts, participate in professional conferences, and constantly invest in personal development. New knowledge and experience are the foundation of professionalism.
At the same time, it’s essential to learn from experiences. We don’t chase every novelty but choose methods that have proven their effectiveness and safety. This approach allows us to achieve high results without negative consequences for clients.
It may sound ambitious, but I am convinced that even the smallest beauty business must understand its responsibility for every action. Everything we do for a client is directly related to their appearance, health, and confidence. This thoughtful approach is the key to long-term success and client trust.
