Netflix and ViacomCBS will open an online showcase for Emily in Paris, which will air its second season on December 22nd. In the store, you can buy the same things as the main characters of the series – Emily and her friends Mindy and Camille. The Parisian purchasing office of the Mint Group led the project and oversaw the selection of goods.
Brands on display include AZ Factory, Eye M by Ileana Makri and Zeus + Dione, as well as brands that Chanel collaborates with – Maison Michel hats, Goossens Paris jewelry and Causse Gantier gloves.
“Fashion at Emily in Paris is as important as the protagonist,” said José Castro, senior vice president of global collaborations at ViacomCBS Consumer Products. “There are so many scenes where wardrobe and style take center stage against the backdrop of Paris – the world capital of fashion – and it doesn’t get any better. It’s all elegantly woven together to create a beautiful, dramatic storyline within the story itself. ”
The online store will feature Love AZ Factory silk pajamas and quilted bags, Zeus + Dione geometric sunglasses, Makri bracelets and necklaces with the C’est la vie inscription, as well as Roberto Coin bracelets, pendants, rings and earrings. In addition, the My Beachy Side brand will release a capsule collection that refers to the episodes of the series filmed in Saint-Tropez. And the French pastry chef Pierre Herme created an assortment of pasta cakes especially for the store.
The Emily in Paris online showcase will open in December on netflix.com and saks.com. Products from the My Beachy Side collection will be available on the brand’s website.
