Rihanna’s Fenty Beauty is (again) the most popular celebrity cosmetics brand

Rihanna's Fenty Beauty is the most popular celebrity

Rihanna’s cosmetics brand Fenty Beauty topped the top 10 celebrity-owned beauty brands compiled by the Cosmetify platform. The platform collects various beauty brands and retailers, the prices of which the company compares and finds better deals for buyers. The Cosmetify rating is based on a comparison of several factors – the company’s recent earnings, the number of years in business, the number of followers and mentions on Instagram.

Cosmetify assigned each of these factors a score of 100 and then calculated an average that corresponds to the company’s overall success rate. So, Fenty Beauty took first place in the top, receiving 67.15 points out of 100 with a total revenue of $ 570 million, as well as 10.7 million followers and 5.06 million Instagram mentions. Kylie Jenner’s Kylie Cosmetics came in second with 67.05 points, despite the label’s Instagram influence being significantly higher than Fenty Beauty with 25.1 million followers.

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