May 1, 2026 | London
London Fashion Day Season 7 explores fashion beyond borders at St John’s Church
London Fashion Day Season 7 brings fashion without borders to Hyde Park
London Fashion Day Season 7 opens a new dialogue at St John’s Church, Hyde Park
London Fashion Day Season 7: a new dialogue between identity, culture, and fashion
London Fashion Day Season 7 returns to Hyde Park with a story of identity and connection
London Fashion Day Season 7 sets the stage for emerging designers in London
London Fashion Day Season 7 opens at St John’s Church with emerging designers and a new campaign
A new season begins in London.
On May 1, 2026, London Fashion Day returns to St John’s Church in Hyde Park, continuing to evolve as an international platform for emerging designers and independent voices in fashion. Set within one of the city’s most atmospheric cultural spaces, the seventh season brings together creatives, industry professionals, and media in a format that feels both intimate and globally connected.
This season introduces a new campaign direction — one that positions fashion not simply as visual expression, but as a language that exists beyond borders, beyond words, and beyond fixed identity.
Captured at sunrise in central London, the campaign frames the city as a point of convergence — a place where cultures intersect, personal histories overlap, and clothing becomes a form of dialogue.
At the center of this narrative is Iranian model Amirsam Mohammadzadeh, whose personal and professional connection to Ukraine adds a quiet yet powerful emotional dimension to the story. He appears in looks by Ukrainian brand YADVIGA NETYKSHA — a collaboration that moves beyond aesthetics into a more introspective space.
The collection challenges the traditional function of clothing. Through sheer fabrics that reveal the body while concealing the face, it explores the tension between exposure and protection, visibility and anonymity. In this contrast, clothing ceases to function as a shield and instead becomes a medium — one that allows the individual to be seen not only physically, but emotionally.
There is a certain stillness to this season. A sense that fashion, in its most honest form, is no longer about decoration, but about presence — about what remains when everything external falls away.
As Founder and Producer Kostiantyn Lieontiev notes:
“No matter how intensely we pursue perfection in style, trends, or fashion directions, at the center of it all there is always a person — their individuality, their identity.
Clothing becomes an amplifier of taste — something that reveals what already exists within us and gives us confidence.
This season, we wanted to bring the focus back to people — to who we are, how different we all are, and at the same time how deeply connected we remain through a shared desire to live in one world and create beauty together.”
Alongside its conceptual evolution, London Fashion Day continues to expand its role as a professional platform, offering designers not only visibility, but also production support, structure, and access to an international fashion network. The project remains committed to its mission — supporting new voices and creating space for authentic self-expression within the industry.
Season 7 is presented in partnership with NITISI as Official General Partner and COREBUD as Exclusive Partner. These collaborations extend the season’s narrative beyond fashion itself — into innovation, structure, and the systems that shape how we create and exist.
On May 1, the space of St John’s Church will transform into more than a runway — the program will unfold throughout the day as a continuous sequence of presentations:
— 13:00 — LCCA Showcase
A curated runway presentation of emerging designers from the London College of Contemporary Arts, introducing a new generation of creative voices shaping the future of fashion.
— 14:00 — Brera Milano / Anabelle Clothing
— 15:00 — Amira / RICKY XTOPHA
— 16:00 — Olimzoda Mahin / SOFI RICH AND MALUSHA Bags / LEV3L UP
— 17:00 — Atelier Pardis / Mur Mur / KEKA
— 18:00 — Riri Couture / Gorsset
Beyond the runway, the event continues as a living environment for creative exchange — where media, designers, and guests engage through interviews, networking, and content creation throughout the venue.
Attendance remains free of charge, with access organized through selected show slots, allowing each guest to experience the event in a thoughtful and curated way.
The seventh season is further supported by a network of partners whose contributions shape the platform across multiple levels.
Supported by Trade Mark Wizards Ltd, Laura TIMM, To Do Business Club, AVGRANT Strategy Group, London Dental House, OFN – One Fluid Night LGBTQIA+ Film Festival, and Delora Digital Model Hub.
Beauty is led by The Fellowship and Sasha Mamedova, while the educational collaboration continues with the London College of Contemporary Arts (LCCA).
The guest experience is complemented by Lotus Realm as Restaurant Partner and PAYAVA as Hospitality Partner. Technical production is delivered by Show Empire.
Internationally, the project is connected with Odessa Fashion Day, Fashion Academy Paris, and Global Fashion Net, reinforcing its cross-border presence.
Media coverage is supported by an extensive network including FASHION TV, FAB UK Magazine, GLAM Week Magazine, London One Magazine, London Business Journal, FOSTYLEN, Cool’baba Magazine, ML Business Magazine, Prominent Magazine, Studio of My Dreams, FASHION FRONTIER, Racing Fashion, FLICKER Magazine, IKON Magazine, ARRANT Magazine, and filmmaker Dinara Ostr.
In a time defined by constant change, London Fashion Day offers something quieter, yet more resonant — a return to authenticity. To individuality. To the idea that fashion is not only something we see, but something we understand.
And, perhaps even more importantly, something we feel.
