Women Who Bloom in Floral Persona

Who are the women of Floral Persona? They are ambitious, stylish, and courageous—women who seek to see themselves from a new perspective. Entrepreneurs, artists, leaders, or simply those who long to experience a moment of transformation.

Jenny Gordienko

Powerhouse speaker at Cambridge and TEDx, a Forbes-featured entrepreneur, founder of Genie in a Bottle™, and an award-winning producer of 20K+ life transformations—mastering the art of influence with 100M+ views across her socials/

Her bouquet embodies strength and radiance. At its heart is a golden Vanda orchid, symbolising independence and brilliance. A Phalaenopsis represents harmony and prosperity, while a white anthurium signifies power and leadership. Ranunculus reflects her delicate nature, and roses convey nobility and the love she shares with the world.

Friederike Krum

Renowned mezzo-soprano and entrepreneur known for her powerful voice and dynamic stage presence. She has performed alongside legends like Plácido Domingo and Agnes Baltsa, showcasing her versatility across opera, musicals, jazz, and more.

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Her bouquet is a floral aria. At its core, a golden Vanda orchid mirrors the richness of her voice. Chrysanthemums represent the depth of her artistry, anthuriums embody charisma and strength, while black ranunculus symbolises the multifaceted nature of her talent. Leucadendron stands for endurance, and deep burgundy calla lilies complete the composition like the final crescendo of a grand performance.

Tetyana Tarnai

Co-founder of Stargazing Events, a creative event agency in London that specializes in crafting emotionally rich and atmospheric experiences. She is also actively developing a women’s business community, bringing together women around the values of support, development, and inspiration.

Her bouquet balances structure and expression. A Bird of Paradise flower symbolises uniqueness and determination, green viburnum embodies feminine energy, while purple anthuriums capture the depth of her creativity. Leucospermum represents originality, heliconia leadership, and palm leaves introduce a sense of freedom and self-expression.

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Lyudmyla Starobor

Vice President at Deutsche Bank, currently embracing the beauty of motherhood.

Her bouquet, “The Strength of Motherhood”, is a tribute to maternal power. At its centre, a protea symbolises the grandeur of a mother’s role. Phalaenopsis reflects the gentleness of her touch, deep burgundy calla lilies exude grace and refinement, while peach roses convey warmth. White scabiosa represents the lightness of a baby’s early months, and creamy carnations, inspired by the Japanese tradition of haha no ai (mother’s love), signify boundless maternal devotion.

Each bouquet is a story. And every woman—a masterpiece, brought to life in flowers.

The idea for Floral Persona was not born overnight. It took me a long time to shape the concept, refining it piece by piece, and assembling a team of the finest specialists and star professionals in their fields. I wanted to create a project that would exist at the highest level—an experience that blends floristry, art, fashion and psychology into something truly transformative.

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Bringing Floral Persona to life would not have been possible without an exceptional team of creatives who shared my vision and elevated it beyond expectations:

Creator Florist Designer – Alia Vivid
Photography – Anna Nekrasova
Styling – Marika Stylist London
Hair Stylist & Makeup – Lada Sagdeeva
Videographer – Alina Symonenko
Backstage Videographer – Annet Panasiuk

Together, we have crafted a project that is more than just a photoshoot—it is an artistic journey of self-discovery and transformation.