Theme: HUMAN
Date: 26 April 2025
Venue: St John’s Church, Hyde Park, London
On 26 April 2025, London Fashion Day returns with its fifth season at the historic St John’s Church, Hyde Park. As an independent international platform, London Fashion Day curates fashion shows and promotes emerging designers, uniting creative professionals from across industries and countries to create space for collaboration, cultural dialogue, and bold creative expression.
The project is committed to supporting conscious fashion, ethical values and designers who prioritise individuality, innovation and integrity. For London Fashion Day, fashion is more than trend — it is identity, culture, and a personal statement.
This season’s theme — HUMAN — is a declaration of freedom, self-expression and authenticity. It brings the person, not the standard, to the forefront of fashion.
The official campaign was created in collaboration with Ukrainian clothing brand KEKA, whose philosophy transcends gender, age, and traditional norms. The campaign features Zain Shan as the Face of the Season, with direction and video by Dinara Ostr, photography by Nicolo Urbani, and production by Kostiantyn Lieontiev, founder of London Fashion Day.
Creative team:
Make-up: @mouraacarlos
Outfit: @keka_fashion
Backstage & Lighting: @giovanisauthier
Assistant: @anavasyyy
“This season is not about the image — it’s about the person. Fashion has the power to support, inspire, and reveal — when it speaks the language of humanity,”
— Kostiantyn Lieontiev, Founder of London Fashion Day
Venue: St John’s Church, Hyde Park, London
Doors open: 13:30
14:00
– Lenie Boya
– HOME NEST & MALUSHA Bag Design Studio
15:00
– LCCA Showcase
16:00
– Zines (Fashion Academy Paris)
– Gorsset
– KEKA
17:00
– ELEN OST
– KOCHHOUSE
18:00
– Ana Ciumac (Fashion Academy Paris)
– SEMENENKO
Throughout the day:
– Designer Corner Space — explore designers’ collections up close
– Networking Lounge — open between showcases
Official Season Partners
– Wellingtons Solicitors Ltd
– WOLAX Interiors
– Trade Mark Wizards Ltd
– Laura TIMM
– UWILL GLOBAL
– GO Men’s Club
– PAYAVA
– Ukrainian Trend Store
– AK Consult (Branding Agency)
– Lotus Realm — Restaurant Partner
– London Dental House
– Flower boutique BLOOM&CHARM
Educational & Institutional Partners
– London College of Contemporary Arts — Educational Partner
– FASHION Academy Paris — International Academic Partner
Beauty Partner
– AOFMPro — Make-up & Beauty Partner
Media Partners
– FASHION (Ukrainian National TV Channel)
– FAB UK Magazine
– GLAM Week Magazine
– London One Magazine
– London Business Journal
– WORLD WOMAN Magazine
– FOSTYLEN
– Cool’baba Magazine
– PLATFORM
– ML Business Magazine
– Prominent Magazine
– FLICKER Magazine
– Studio of My Dreams
– BOSS Magazine
– 100% NEWS (Information Portal)
– hani5am
– CHIC TV
– GWARNIN
Strategic Partners
– Creative Industry Awards
– OFN – One Fluid Night
– Global Fashion Net
– Fashion Globus Ukraine
– Global Business Net
Technical Partner
– Show Empire
For more about the project:
Website: londonfashionday.co.uk
Instagram: @londonfashionday
Email: contact@londonfashionday.co.uk
