Iryna Burdova is the founder of BurdovaCenter clinic and Burdova Beauty skincare brand. For over 20 years, she has been developing her own philosophy of beauty — one rooted in science, care, and self-love. In this interview, Iryna shares how she combines medical aesthetics with business, creates safe and effective skincare, and inspires women to embrace their strength and individuality.
You combine two worlds — medical aesthetics at Burdova Center and home skincare with Burdova Beauty. What’s the secret to harmony between these directions?
You know, the secret lies in self-confidence. It’s the driving force that opens new paths, inspires you to take risks, and keeps you growing. Creating my own skincare line, Burdova Beauty, became a natural continuation of Burdova Center’s philosophy — caring for both the beauty and health of the skin.
At the clinic, we help people through procedures, but achieving lasting results requires continuation — high-quality home care. That’s where the idea for my skincare line was born: from the practical needs of patients after procedures and the understanding that modern skin has become increasingly sensitive. We developed products that help reduce inflammation faster, eliminate bruising or post-injection marks, and at the same time prolong the effects of treatments.
As for maintaining balance between the clinic and the brand — I’m gradually stepping back from operational work, limiting personal appointments to three days a week. This allows me to dedicate more time to developing the cosmetic direction. I’m fortunate to have a strong team — both at the clinic and in production. Together, we test and refine formulas, improve product compositions, and are now preparing to scale the brand with a more professional approach to sales.
I’m fortunate to have a wonderful production team — we are in constant communication, testing and improving formulations together. In addition, I have a trusted team in Odesa, with whom I’ve worked for many years. At the moment, we are also looking for a sales manager to help the beauty brand grow even more actively and professionally.
You constantly introduce new procedures in your clinic. Which of the latest innovations has become the biggest challenge for you, and why?
Among the recent innovations, the biggest challenge for me was the introduction of a stem cell therapy device. It’s quite an expensive technology, and currently, only a few clinics in Ukraine use it — I think you could count them on one hand. This therapy works with a patient’s own stem cells and is considered one of the most effective procedures for hair loss. The results are often compared to those of hair transplantation. We also use it as a powerful rejuvenating and regenerative treatment, as well as for scar correction after plastic surgery.
It had long been my goal to acquire this equipment even before the full-scale war began. But when the war broke out, everything stopped. While I was temporarily in Poland, it didn’t make sense to buy such an expensive device — no one knew whether we would return home or where it could even be moved.
When I finally came back to Ukraine, it became the first major investment in rebuilding the clinic. The manufacturers, by the way, offered special conditions for Ukrainian doctors during the war — significant discounts as a gesture of support. We decided to take the risk and purchased the device, even though I wasn’t sure how much demand there would be for such a costly procedure — around 1,000 euros per session.
However, it doesn’t need to be done often: for most patients, once a year is enough, and in some cases, once every three to five years. Now I can say that the risk was absolutely worth it — the results are truly impressive. We’re proud to have introduced this innovation in Ukraine and are already considering purchasing several more advanced devices for the clinic.
Your audience is quite diverse — clients of your clinic, users of your cosmetics, and listeners of your talks. Do you feel a difference in their expectations from the beauty industry, and how do you adapt your products and services to that?
Yes, my audience is diverse, but at its core, it’s always about women who want to grow, take care of themselves, and do something good for their well-being. These are women for whom beauty is one of life’s true values. They understand perfectly that proper home care is the foundation — without it, no procedure will deliver lasting results. In that sense, clients of BurdovaCenter and users of Burdova Beauty are very similar: they value quality, natural ingredients, and a conscious approach to beauty.
When I speak as a public speaker, many of the women in the audience are also my clients — they care about their appearance and are curious about aesthetics. However, at women’s forums, I speak more as a motivational speaker. Of course, I talk about skincare and proper routines, but my main message is about a woman’s inner value and individuality. I always emphasize that you don’t need to look like someone else or fit into beauty standards. My philosophy is simple: every person is unique, and true beauty lies in that uniqueness.
Whether it’s cosmetics, aesthetic treatments, or my public talks — all of it serves one goal: to help a woman not change herself, but reveal herself. Skincare shouldn’t redraw your face; it should highlight your natural features, improve the quality of your skin, and gently correct imperfections — while allowing you to remain you. Because when a woman looks in the mirror and sees healthy, glowing skin, her self-esteem rises, her confidence grows, and she feels inner harmony.
At my events, I aim to inspire women not only to care for themselves but also to grow — not just in the beauty sphere, but in life in general. Because for me, beauty is about energy, movement, and self-love.
