Cancellation culture in action: Nike postpones collaboration with Travis Scott

For 10 days, the whole world has been discussing the tragedy at the Astroworld Festival, where 10 people died during a concert by Travis Scott. After what happened, a wave of hate fell on the rapper, and TikTok even called Scott’s performance a conspiracy.

As a result, Travis announced that he would cancel his subsequent concerts and refund money for tickets to everyone who was at the festival. But this was not enough.

Immediately after the tragedy, Sony and the creators of Fortnite broke off contracts with the artist, and now Nike has postponed upcoming collaborations with Travis. The brand was supposed to introduce the Nike Air Max X Cactus Jack, but due to the tragedy, it postponed the release indefinitely.

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