Balenciaga is the most popular brand in the world. Here’s what else we learned from the Lyst report

Balenciaga is the most popular brand in the world

The Lyst platform analyzed the most popular fashion queries in search engines and social media. The 2021 third quarter report showed Balenciaga climbed five spots on the Top Brands list and topped the list, displacing Gucci from the top spot.

Searches mentioning Balenciaga increased by 505% thanks to the brand’s collaboration with Kanye West on the Donda album, the Fortnite collaboration, and more Balenciaga outfits at the Met Gala.

Also, the collaboration of Versace and Fendi called Fendace at Milan Fashion Week helped the brands rise two places – they took the eighth and ninth places, respectively.

In addition, thanks to the Tokyo Olympics, the 2020 UEFA European Football Championship and other sporting events, Nike was ranked sixth between Louis Vuitton and Bottega Veneta.

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The most popular item in the women’s collection is the Prada Raffia Tote Bag, which the brand gave to many influencers this summer. In second place are Versace Medusa Aevitas satin platform shoes.

The most popular item from the men’s collection is the Yeezy Foam Runner again. The number of searches increased by 411% this quarter. Next in the top are Oakley sunglasses, Prada Cloudbust Thunder sneakers and a Telfar tote bag.

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