Ahead of the Christmas season, the KHUSTYNA brand unveils a unique new silk scarf, “Shchedryk.”
In this festive time, when families gather to sing carols around the holiday table and exchange gifts filled with meaningful sentiments, KHUSTYNA invites you to become part of this tradition by gifting a scarf that carries deep cultural significance and symbolizes warmth, love, and joy.
Ukrainian actress Iryna Hryshchenko, a star of the Podil Theatre, became the face of the Shchedryk scarf. Her role of Mrs. Stone in the play “Snow in April”, which raised the issue of loneliness and fullness of life, deeply impressed the KHUSTYNA team with her insight and strength, which became a key point in the choice of the actress.
The brand has recreated the musical notation of the world-renowned Ukrainian carol Shchedryk by Mykola Leontovych, accompanied by flying swallows, on an emerald silk scarf. This design is a tribute to Ukrainian culture and a symbol of goodness, hope, and renewal.
As is customary, KHUSTYNA collaborates with Ukrainian artists to bring its designs to life. This time, the brand has partnered with the talented artist Oliana Moroz to embed an important message in the scarf: “Shchedryk” is a gift of good tidings, a chance for a new beginning, and a belief in a brighter future.
But that’s not all! Soon, as part of the new collection launch, KHUSTYNA, in collaboration with the FlowerPot floral boutique, will present a festive floral composition inspired by the “Shchedryk” scarf.
The silk scarf “Shchedryk”, elegantly packaged as a gift, is available at the KHUSTYNA corner on the 3rd floor of TSUM and on the KHUSTYNA.COM website.
