Today, we have the pleasure of speaking with Denys Sokoriev, who has demonstrated that it is always possible to change your life and achieve success in a new field. Previously working as a machinist assistant in the railway transport industry, Denys made the decision to change his profession and embark on a career in content creation. Presently, he serves as the accomplished Content Production & Operation Manager of the popular Vlad&Niki YouTube channel for children. Denys oversees every stage of video production, from conceptualization to editing, as well as providing content localization for distribution to different countries. The channel is available in 18 languages. Denys serves as an example that bold and deliberate decisions, coupled with hard work, can lead to remarkable outcomes. He will enlighten us about his path to success and the behind-the-scenes moments involved in creating children’s content.
My journey as the Content Production & Operation Manager for the Vlad&Niki channel began after I relocated to Dubai. Initially, I worked as a freelancer, organizing holidays and producing content for various advertising and film companies. It was during this time that I had the opportunity to meet Sergey and Victoria, the parents of YouTubers “Vlad & Niki”. I joined their company as a full-time employee, contributing to the production of children’s content. They were searching for a production manager who could aid in the development and creation of content and design production sets to elevate “Vlad&Niki” to the next level. After several fruitful years of collaboration, I was invited to relocate with the company from Dubai to the United States to continue working for them and contribute to the success and growth of the Vlad&Niki media channel.
Our topic selection process involves careful consideration of uniqueness and analysis of the market to ensure exclusivity. We establish a content plan that encompasses creative and engaging topics. Development and interesting ideas are thoroughly thought out and selected. Following this, we conduct an internal analysis of content promotion and quality perception, all while adhering to the prescribed parameters for our target children’s audience. Subsequently, the chosen topic undergoes the development of a synopsis in collaboration with the creative team.
The process of producing a single video, from idea to publication, comprises several exciting steps.
Video production is not merely a meticulous and responsible process; it is also an exhilarating adventure filled with creativity, acting and a passion for the art. From the initial idea conceived in the imagination to the moment the video captivates attention and draws viewers into the digital world, the process of creating a video is a significant and distinctive moment in the creative journey.
Choosing the best video format and organizing the filming process are complex and demanding tasks that require experience and a passion for turning ideas into reality of video production. These tasks can only be accomplished by seasoned professionals. The ability to manage the filming process, conduct rehearsals, and collaborate with the artistic staff to maintain the project’s concept throughout is a crucial skill.
Some key skills required for these tasks include:
Utilizing these skills, in conjunction with experience and a passion for the creative process, will help achieve a high level of video production quality.
Our approach is founded on several key factors. Firstly, we remain open to new ideas and draw inspiration from various sources to create something unique. However, the primary factor contributing to our success is emotion. We strive to establish an emotional connection with our viewers, the children’s audience. This connection is reflected in the number of views and likes, which build audience trust and motivate us to generate new ideas and valuable content. Our results speak for themselves, and I am thrilled to work in such a creative field and position where I can contribute to content creation for children.
Certainly, we place great importance on data analytics and viewer feedback, particularly when it comes to creating content for young audiences. We actively analyze view results and comments to discern which content resonates most and satisfies the interests of our audience. This information is invaluable to us and helps improve our children’s content and optimize its promotion. We aim to assist Vlad&Niki in establishing an emotional connection with their viewers, which is evident through their reactions and engagement. We always welcome fresh ideas and strive to offer content that is both useful and interesting to children.
We don’t believe in chasing viewers. It is important to be authentic in any environment. Vlad and Nikita possess charisma, bring fun to their videos, and have a promising future. We endeavor to support their preferences and build upon their unique shooting style and the personality of their YouTube channel. Our team is not hindered from exploring new concepts for kids, and when we witness followers embracing our ideas and manifestations on the YouTube platform, it further inspires us to create innovative videos that set us apart from others.
I firmly believe that all areas and activities that impact children have the potential to shape their development. As such, we are acutely aware of the responsibility we bear in this process. We recognize that children are the future of our world, and therefore, we strive to create content that contributes positively to their growth. Our team meticulously monitors various statistics, conducts specialized analyses, and adheres to relevant regulations to not only produce engaging videos but also to offer educational content that aligns with the formative, developmental, and awareness needs of our young audience. These principles guide us not only on YouTube but also in our lives as a whole.
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