In modern business, the company's primary task before entering the market is to create a brand. Why is this so important and what steps should be taken to achieve this? Bogdan Terzi, CEO of the advertising company "Amillidius", answers the questions.
What is a brand?
Bogdan Terzi:
A brand is a set of recognizable characteristics, a set of impressions that we associate with a company and its product. The brand lives in the minds of consumers, influencing the choice. When we say haute couture, we immediately think of Chanel and Versace. We hear ...
