VIRA (Vera Brezhneva) is ushering in a new chapter of her musical journey with the announcement of her upcoming album Syayvo (Radiance) and the release of its first single and music video, “Beautiful.” Written as a message from one woman to another, the song is brought to life through a video featuring eight remarkable Ukrainian women, each embodying the track’s central idea in her own unique way.
Syayvo marks VIRA’s first full-length studio album and introduces a more personal side of the artist—not only as a performer, but also as a co-writer on most of the record. The album is an intimate conversation with herself that ultimately became music for everyone. Its opening chapter, “Beautiful,” speaks directly to every woman who has ever questioned her worth.
At its core, the song is about inner strength, self-acceptance, and the courage to stay true to yourself without letting outside opinions define your value. Through the track, VIRA reminds listeners that real beauty begins the moment you embrace who you truly are.
Alongside the single, VIRA premiered a music video that brings together women shaping Ukraine’s cultural, media, and public landscape.
Featured in the video are fashion designers Katya Silchenko and Lilia Pustovit, fitness coach Nataliia Tatarintseva, entrepreneur Svitlana Paveletska, journalist, author, and host of the YouTube project RAMINA, Ramina Eshakzai, sex educator and relationship coach Yuliia Haivoronska, and social media personality Anetta Barsivna, known as the “Queen of Troyeshchyna.” Each woman represents her own expression of strength, freedom, and femininity.
There are no scripted roles or carefully constructed personas on screen—only authentic women, each with her own story, character, and inner light. That sense of authenticity became the foundation of director Roman Kukulyan’s creative vision.
“Whether you’re feeling joyful or heartbroken, never forget the extraordinary strength you carry within yourself,” VIRA says. “I wanted to bring women together so we could remind one another—and everyone watching this video—of that truth. We are all different, yet every one of us is a one-of-a-kind gem. This song is about the moment you allow yourself to simply be who you are.”
“Beautiful” serves as the opening chapter of Syayvo, an album set for release this September, and a heartfelt reminder that every woman is worthy exactly as she is. The single and its accompanying music video are now available on VIRA’s official YouTube channel, while pre-orders for Syayvo are officially open.