Author’s column of Tetiana Polevitskaya

Tetyana Polevytska

Tetyana Polevytska started her career at the company as a journalist and advertising sales manager at Fostylen (before the rebranding in 2020, the magazine was called Financoff). Over the years, Tatiana has repeatedly seen in her own experience how important the brand is for the company and how competent PR and advertising are able to bring brands to the position of leaders in a short time. The ability to quickly and accurately identify customer needs, responsible and creative approach to each task, contributed to career growth — today Tetyana Polevytska focuses her efforts on promoting customer brands of Amillidius, organizing their PR campaigns offline and online.

Promoting a personal brand is one of the important areas in the list of competencies of Tetyana Polevytska. She promoted the personal brand of several Ukrainian fashion models, in particular, organized shootings for them in the world's top glossy magazines, such as ELLE, L'Officiel, Harper's Bazaar.

Among the company's projects, in which Tetyana Polevytska was involved, the shooting of the short film "The Incident at Wall Street Hotel" by producer Elvira Gavrilova and Amillidius production deserves special mention. Famous Hollywood actor Eric Roberts starred in one of the main roles in this film. In Tetyana's area of responsibility was the organization of the company's clients' participation in the filming.

Tetyana Polevytska is convinced that a competent promotion strategy is a key element of the success of any business, and it should be based on a properly created brand. She writes about this, as well as about modern marketing tools and the latest trends in this field, about the importance of reputation in business, about building communication with customers and much more in her blog.